What websites and web applications are for and why they are needed

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Why you need a website

First of all, a website is your online representation on the Internet. One of the first things potential partners and clients do is to check your website. Does it exist at all? Does it look professional? Is the information up-to-date? Was it just thrown together or created with the help of artificial intelligence? Sometimes they also look at social networks and read reviews to form an impression of you or your activities.

In today's world, compliance services (banking and corporate) and even tax inspectors are actively interested in your website. Your counterparties often have to check you out before they can negotiate or even just sell you what you need for your business. Banking algorithms analyze websites connected with you to decide if you are a reliable customer.

If your business doesn't have a website or if it's of poor quality, the relationship will be off to a worse start than if the website is well made and contains up-to-date information.
Beyond impressions, a website saves time and other resources. If there’s not enough time during meetings to present everything, your site can fill the gap.

It can also automate many processes — for example, answering frequently asked questions. A website becomes a tool for communication with clients and partners via contact forms or live chat.

A website can also serve as a sales tool — especially when backed by solid promotion and advertising. “Cold” engagement through your website is possible if it ranks high in search engine results. People will visit your site, and you’ll gain new clients.
The value of a website is well known: it introduces you to the world and helps you engage with clients and partners — and that alone is reason enough to build and maintain one.

Website content

The complexity and price of a website depends on its content.
Determine the goals and audience of the site, as well as what information to make generally available and what to restrict to registered users only. Simply put, there are “open” and “closed” areas on the site: the open areas are available to all; the closed areas are available only to those who have been granted access.

For example, if after negotiations you want to share exclusive materials, videos or special offers, a closed section (sometimes called a “data room”) to which you regulate access, is the perfect answer. If you need to organize communication with site visitors, allocate them a personalized space; this is accomplished by creating personal accounts. Thus, the site can have three levels of access: for all visitors; for registered users; and for a specific circle of people.

Creating a website often starts with a simple business card page with a feedback form. But as the business develops, it becomes a full-fledged, multi-page site, often with personal accounts and protected areas.
Many websites start as a basic one-page landing site with a contact form. Over time, they grow into full-scale multi-page portals with logins and secure sections.

If you're ready to update content regularly, consider adding a news feed. It shows your company is active and alive. But if the last post was two years ago, it may signal abandonment — and scare off potential clients.

In both open and private sections, you can run surveys, host forums, chats, and more. Just make sure to moderate and maintain them — otherwise they quickly become outdated. You can also publish articles, company news, set up content management systems, or sell products and services.

Service-based sites

Modern service websites go far beyond just e-commerce. For example, if you run a beauty salon, you can add an online booking feature. Clients can pick a convenient time themselves, reschedule, or cancel — all without calling. This kind of automation simplifies life for both the business and its clients.

Websites can offer many other services: publish custom strategies on specific topics, share curated links, build help centers, and more.
In short, a website can be anything from a simple digital business card to a feature-rich interactive platform.

We create websites of any complexity — from basic landings to advanced portals. Our team ensures your site is fast, intuitive, user-friendly, and visually up to date.
We also offer website promotion and digital marketing support, although our core focus is development.

Web applications

In recent years, more and more businesses have moved from desktop software to web-based applications. The main advantage of web apps is their cloud-based nature and accessibility from anywhere. Whether you're in another country or just outside the office, you don’t need a VPN or company network access — just an internet connection and a login.

Web applications are nearly as powerful as desktop software. In fact, they often provide even greater flexibility: you can use them from any device, even if it’s not your own — just log in with your credentials.

We build various types of web applications. For example:

help teams, entrepreneurs, and professionals build and manage business relationships, develop professional relations, and collaborate.

Engineering tools for industrial companies

automate tasks related to equipment supply and manufacturing processes, simplifying operations.

The best thing about web applications is that they can be updated once for all users. If you change something on the server, everyone can see the new version at once. No wonder more and more companies are choosing cloud-based solutions: this trend has been gaining momentum for over 15 years!


If you want to learn more or discuss website or web application development, contact us. We are ready to help you with projects of any size and complexity.

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